What is Wealth?

Nik Storonsky grew up moving between Russia and France before landing in London as a derivatives trader. Vlad Yatsenko was a software engineer who'd spent years building financial systems. In 2015 they sat down and asked a question that should have occurred to banks years earlier: why does spending money abroad still cost so much? The answer they built was Revolut — initially a prepaid card with no foreign exchange fees, then a multi-currency account, then a trading platform, then an insurance product, then a business banking offering, then something that's increasingly hard to describe as anything other than a full financial operating system. Revolut didn't unbundle banking so much as rebuild it from scratch for people who found the existing version frustrating and expensive. The numbers now are genuinely striking for a company that started with two people and a card. Revenue reached £4.5 billion in 2025, up 46% year on year, with net profit of £1.3 billion. The customer base grew to 68.3 million retail users — one in five working-age adults in Europe — plus 767,000 businesses. The company employs 12,200 people across more than 25 countries and was valued at $75 billion in a November 2025 secondary share sale, making it Europe's most valuable private technology company. The milestone that mattered most, though, arrived in March 2026: a full UK banking licence from the Prudential Regulation Authority, ending a three-year application process that had become the most-watched regulatory saga in European fintech. The licence means Revolut can now protect UK deposits up to £120,000, offer authorised consumer credit, and compete directly with high street banks for mortgage and lending business. It's the piece that transforms Revolut from a very successful payments app into a regulated bank. The company has also applied for a US banking charter and is expanding aggressively into Latin America, having opened its first bank outside Europe in Mexico. The original thesis — that banking could be cheaper, faster, and simpler — hasn't changed. The scale at which it's now being tested has.

The founding team that built Monzo had all worked together before — at Starling Bank, another challenger bank startup that didn't survive its internal conflicts. Tom Blomfield, Gary Dolman, Jonas Huckestein, Jason Bates, and Paul Rippon left Starling together in 2015 and started again. The product they built was initially a prepaid card — a coral-coloured piece of plastic that became one of the most recognisable objects in British fintech — before becoming a fully licensed current account in 2017. The early user community was unusual for a bank. Monzo ran community forums, published public blog posts about its engineering decisions, and invited customers into beta programmes for new features. When it broke the world record for the fastest crowdfunding raise in 2016 — £1 million in 96 seconds — it wasn't just raising money; it was building an identity. People felt ownership of the product in a way that no high street bank had ever managed to create. That emotional connection became a genuine competitive advantage. The product has matured considerably since then. Monzo now offers current accounts, joint accounts, savings pots, personal loans, overdrafts, and investment products, all wrapped in the real-time notification experience and transaction categorisation that made its early reputation. Revenue reached £1.23 billion in 2024, up 40% year on year, with net income of £95 million — the second consecutive year of profitability after years of growth-first losses. The customer base reached 12.1 million by end of 2024, making Monzo the UK's largest digital bank by customer count. Customer deposits stood at £16.6 billion. The business is still private — the much-discussed IPO has not yet happened, and internal disagreements about where to list (the former CEO TS Anil favoured the US, the board preferred London) contributed to Anil's departure in October 2025. Diana Layfield took over as CEO with a mandate focused on international expansion before any public listing. The company is valued at approximately $5.9 billion following a 2024 secondary sale backed by Alphabet's GIC and StepStone. In December 2025 Monzo announced it had agreed to acquire Habito, the digital mortgage broker, pending regulatory approval — a move that extends the product into one of the last major financial products it didn't yet offer. With 3,821 employees and a loan book growing rapidly, Monzo has evolved from a prepaid card experiment into a bank with genuine scale and a growing claim on being the primary financial account for a generation of UK consumers.

Artemundi is an alternative asset manager built for the modern wealth ecosystem. Rather than chasing traditional markets, the firm specializes in emerging market debt, private equity, and distressed assets—seeking returns where conventional investors see opacity. It's positioned at the intersection of hedge fund sophistication and institutional rigor, attracting wealth managers and sophisticated investors who understand that real returns often live outside the mainstream. The company runs multiple investment vehicles targeting different risk appetites and timeframes, each managed with the discipline of a tier-one institutional shop. Their approach combines deep emerging market expertise with operational rigor, allowing them to navigate complexity that smaller competitors cannot. This isn't retail wealth management repackaged; it's institutional-grade alternative investing for those who can access it. In the European wealth tech landscape, Artemundi represents the alternative asset class gatekeepers—firms that manage substantial capital across non-traditional strategies. While the fintech world obsesses over fractional shares and gamified trading, Artemundi operates in the space where serious capital allocation happens. They cater to family offices, pension funds, and institutional investors who view alternative assets as core portfolio components rather than exotic bets. The firm embodies a particular European investment philosophy: skepticism of index-heavy approaches, appetite for frontier markets, and belief that skilled managers can exploit inefficiencies where passive strategies cannot. In an era of wealth fragmentation and advisor tech disruption, Artemundi remains a destination for institutional-grade alternative returns.

Trade Republic has fundamentally rewritten the script for European retail investing. Where traditional brokers demanded minimums, paperwork, and fees that could swallow returns, this Berlin-based neobroker arrived in 2015 with a smartphone app and a radical premise: investing should cost almost nothing and take seconds. The platform trades stocks, ETFs, and fractional shares across multiple European exchanges with zero commissions. Its core strength is simplicity—the interface strips away complexity while maintaining the depth serious investors expect. Execution is fast, the fee structure is transparent (mostly subscription-based rather than per-trade), and the onboarding process reflects modern expectations around speed and convenience. Trade Republic sits at the convergence of neobanking and trading. While competitors like Revolut added trading as a secondary feature, Trade Republic built the entire experience around it. The company holds banking licenses across multiple EU jurisdictions, giving it the infrastructure to manage cash, offer savings features, and issue debit cards—all in service of becoming a financial operating system for young Europeans. Its expansion beyond trading into banking products reflects a broader industry shift: the most valuable fintech companies aren't specialists anymore. They're ecosystems. Trade Republic's role in the European fintech landscape is as a proof of concept that direct-to-consumer wealth management, executed with design discipline and regulatory precision, can scale rapidly while maintaining unit economics that would make traditional brokers blush.

Invesdor is a European equity crowdfunding platform that lets retail investors back early-stage companies and SMEs with growth potential. Founded in 2012, it operates across the Nordic and Baltic regions, democratizing access to private company investments that were once reserved for institutional players and high-net-worth individuals. The platform handles everything from deal sourcing and due diligence to investor communication and cap table management, removing friction from what is traditionally a complex, opaque process. Unlike traditional venture capital, which concentrates returns among a select few, Invesdor allows ordinary Europeans to own pieces of interesting companies—from deeptech startups to established SMEs looking to scale. The company has facilitated hundreds of millions in funding across its markets, positioning itself as the go-to platform for anyone serious about alternative investing. In a landscape crowded with robo-advisors and passive ETF apps, Invesdor stands apart by offering real company ownership and direct founder engagement. It's become essential infrastructure for the European entrepreneurial ecosystem, bridging the funding gap for companies too ambitious for traditional bank loans but too early for institutional VCs.

Brand New Day provides online pensions, savings, and investment accounts in the Netherlands.