Alternatives to Enity

Adyen

🇳🇱 Netherlands

Pieter van der Does and Arnout Schuijff had already built and sold one payments company when they sat down in 2006 to start again. The result was Adyen — the name literally means "start over" in Surinamese — and the premise was simple: instead of stitching together the same fragmented payment infrastructure everyone else was using, they would build the whole thing themselves from scratch. That decision, made in an Amsterdam office nearly two decades ago, is still the reason Adyen is different. Most payment companies are assemblers — they buy a gateway here, a processor there, bolt them together and hope for the best. Adyen owns its own technology stack end to end, which means a merchant integrating once gets access to card processing, local payment methods, point-of-sale terminals, and real-time settlement data through a single platform. No middle layers, no reconciliation headaches, no finger-pointing between vendors when something breaks. The client list tells you everything about where Adyen sits in the market. McDonald's, Spotify, Microsoft, LVMH, H&M — these are companies with serious payment volumes and zero appetite for systems that don't work. Adyen became the default choice for enterprises that had outgrown the limitations of traditional payment stacks and needed something that could handle global scale without buckling. Since going public on Euronext Amsterdam in 2018, Adyen has grown into one of Europe's most valuable technology companies, with around 4,300 employees across 23 countries and net revenue of just under €2 billion in 2024. It remains headquartered in Amsterdam and consistently profitable — a combination that's rarer in fintech than it should be. For businesses that treat payments as infrastructure rather than an afterthought, Adyen is the benchmark everything else gets measured against.

Founded 2006

Klarna

🇸🇪 Sweden

Three Stockholm School of Economics students pitched an idea at a university entrepreneurship competition in 2005: let shoppers receive goods before they pay, and put the credit risk on the merchant side. The pitch finished last. They built it anyway. Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson launched what was originally called Kreditor, later renamed Klarna, and spent the next two decades turning that rejected idea into one of Europe's most recognised fintech brands. The core insight held up: millions of people would rather split a purchase into three instalments than reach for a credit card, and merchants would pay for the privilege of offering that option because it reduces cart abandonment and increases average order values. Klarna grew from a Swedish checkout button into something considerably more complex. It now holds a banking licence in Sweden, offers savings accounts, issues its own card, and operates across more than 45 markets with around 93 million active consumers and 675,000 merchant partners at the end of 2024. The US, which Klarna entered in 2015, has become its largest market by revenue, a fact the company underlined by listing on the New York Stock Exchange in September 2025 under the ticker KLAR, raising $1.37 billion at IPO. The financial trajectory has been bumpy. Klarna reported net income of $21 million in 2024, a return to profitability after a bruising 2022 that included an 85% valuation cut and significant layoffs that reduced headcount from over 7,000 to around 3,400. What survived the restructuring was a leaner company with $2.81 billion in revenue and a clearer strategic direction: AI. Klarna's partnership with OpenAI produced a customer service assistant it claims handles the equivalent of 700 full-time agents, and generative AI now manages roughly two-thirds of customer chats. The honest assessment of where Klarna sits today: it's no longer purely a BNPL provider and it's not quite a bank. It's somewhere in between, a consumer finance platform that knows more about your shopping behaviour than your bank does, and is betting that's worth a lot.

Founded 2005

Checkout.com

🇬🇧 United Kingdom

Checkout.com is a global payments infrastructure company that builds the plumbing beneath the surface of e-commerce. While most payment processors still operate like legacy banking rails, Checkout.com has constructed a single API that connects directly to card networks, acquiring banks, and alternative payment methods—eliminating the middlemen that slow everything down. The platform processes payments in over 150 currencies across 195 countries, handling everything from straightforward card transactions to complex multi-currency settlements for merchants operating at scale. What sets it apart in Europe and beyond is its refusal to be a typical payment gateway: instead of asking merchants to adapt to the network, Checkout.com adapts the network to the merchant. Founded in 2012 by Guillermo Gutiérrez García-Ceballos, the company has grown from a London-based startup into a critical piece of infrastructure for enterprises, fintechs, and marketplaces that need orchestration at the transaction level. It competes with traditional acquirers and modern payment platforms by combining the reliability of legacy banking with the speed and flexibility developers expect. In the fragmented European payments landscape, Checkout.com has become indispensable for companies that refuse to compromise on latency, coverage, or control. The company represents a fundamental shift in how payments should work: less about choosing between payment methods and more about making payments invisible.

Founded 2012

ClearBank

🇬🇧 United Kingdom

ClearBank provides cloud-based clearing, accounts, and embedded banking infrastructure.

Founded 2015

Payhip

🇬🇧 United Kingdom

Payhip lets creators and small businesses sell directly to their audience without the usual gatekeeping. It's a all-in-one commerce platform that handles digital products, physical goods, subscriptions, and memberships—essentially a Shopify alternative built for creators who want simplicity and fair pricing. The platform lives in that sweet spot between marketplace and self-hosted store. You upload your product, set your price, share a link, and start selling. No approval process, no middleman deciding what you can or can't do. Payhip takes a percentage of each sale rather than charging upfront fees, which resonates with bootstrapped creators and solopreneurs who don't have predictable revenue yet. What sets Payhip apart is its lightness. While traditional payment processors demand integration work and setup headaches, Payhip is deliberately frictionless—you can be live within minutes. It also gives sellers control over their own affiliate networks and customer relationships, something most platforms charge extra for or restrict. In the crowded world of creator monetization tools, Payhip occupies the pragmatic middle: more powerful than a simple payment link, simpler than a full ecommerce platform, and designed specifically for people who want to sell without becoming a software engineer. It's quietly influential in how independent creators think about direct sales.

Founded 2010

Younited

🇫🇷 France

Younited provides instant credit and embedded lending across Europe.

Founded 2009

Belvo

🇪🇸 Spain

Belvo is a fintech infrastructure company that lets developers tap into Latin American banking data without building a single integration. The platform connects to thousands of banks and financial institutions across Mexico, Brazil, Colombia, and Peru, unlocking account balances, transaction histories, and identity information through a single API. Rather than forcing developers to chase down fragmented banking systems, Belvo standardizes chaotic regional financial infrastructure into clean, predictable data flows. Its core insight is simple: Latin American fintech is drowning in bank connectivity work when it should be building products. Belvo solves that. The platform serves fintechs, neobanks, and traditional financial institutions looking to modernize lending decisions, open banking integrations, and embedded finance experiences. Think of it as the connective tissue between fractured regional banking systems and the apps that need to run on top of them. By abstracting away the complexity of working with hundreds of different bank APIs and connection methods, Belvo has become the standard for financial data aggregation in a region where banking infrastructure is anything but standardized. It's the kind of boring-but-essential infrastructure that powers smarter lending, faster onboarding, and new financial products across Latin America.

Founded 2019

Paynetics

🇧🇬 Bulgaria

Paynetics operates at the intersection of payment infrastructure and embedded finance, building the plumbing that lets fintechs and traditional companies accept, process, and manage payments without wrestling with legacy banking systems. The Bulgarian-founded company has positioned itself as a critical middleware layer—connecting merchants, fintech platforms, and financial institutions through a unified API. Rather than forcing clients into proprietary ecosystems, Paynetics emphasizes flexibility and interoperability, allowing partners to plug into multiple acquiring networks, payment gateways, and settlement rails from a single integration point. This approach has resonated particularly with regional players across Europe seeking alternatives to Western-dominated payment processors. The company's strength lies not in flashy consumer-facing products but in unglamorous, essential infrastructure: payment orchestration that routes transactions intelligently, card issuing APIs that power embedded finance plays, and acquiring services that work across markets where local nuance matters. For fintech founders building in Central and Eastern Europe or scaling across fragmented European payment corridors, Paynetics removes the friction of navigating dozens of local processors and compliance regimes. Its expansion into treasury and FX services suggests ambitions beyond pure payments—positioning itself as a platform for companies managing cross-border complexity. In an industry dominated by American giants and large European incumbents, Paynetics represents a rare example of a challenger emerging from the region's underestimated fintech ecosystem, proving that critical infrastructure doesn't always require Silicon Valley pedigree.

Founded 2013

Narvi

🇫🇮 Finland

Narvi is a European fintech that simplifies embedded lending for e-commerce and marketplace platforms. Rather than forcing merchants to build lending infrastructure from scratch, Narvi handles the entire loan lifecycle—from origination through servicing—as a white-label API that integrates directly into checkout flows. The company targets online retailers and marketplace operators who want to offer buy-now-pay-later and installment credit without the operational overhead of underwriting, collections, or compliance. Narvi handles credit decisions using proprietary scoring models and manages all regulatory requirements, while merchants simply embed a widget and capture incremental revenue. In a market crowded with point-solution BNPL providers, Narvi positions itself as a full-stack lending partner rather than a payment mode. The company serves merchants across Europe and has built integrations with major e-commerce platforms, making it simpler for smaller retailers to compete with well-funded rivals on financing offerings. Narvi represents a growing class of embedded finance infrastructure plays—companies enabling non-financial businesses to offer financial products without becoming financial institutions themselves. Its role is to abstract complexity and regulatory burden, letting merchants focus on customer experience and growth.

Founded 2020

Fagura

🇷🇴 Romania

Fagura is a B2B wholesale marketplace that lets retailers and resellers source products directly from manufacturers across Europe. Rather than hunting through scattered suppliers or dealing with traditional wholesale distribution, users navigate a single platform to compare prices, find new suppliers, and place orders. The model cuts out the middleman, giving small retailers the margins they need to compete on price while manufacturers reach customers they'd otherwise struggle to find. What makes Fagura stand out in the broader fintech landscape is its embedded finance layer—the company operates a working capital financing facility that lets buyers pay for inventory purchases over time, turning what would otherwise be a cash-flow bottleneck into a growth lever. This isn't fintech as a standalone product; it's fintech woven into the nuts and bolts of how small business inventory gets funded. Fagura has built something rare: a marketplace where financial services don't just sit on top, they're baked into the commercial mechanics. For SMEs across Europe struggling to finance seasonal stock or scale quickly, Fagura represents a different way to structure working capital—accessible, automatic, and tied directly to real purchasing behavior.

Founded 2019

Resurs Bank

🇸🇪 Sweden

Resurs Bank is a Swedish digital bank that has quietly built one of Northern Europe's most efficient lending machines, serving millions of consumers and businesses through a deceptively simple mission: make credit accessible without the friction. Founded in 1993, it operates across Scandinavia and Finland as both a direct bank and a B2B powerhouse, embedding its lending products into thousands of retail partner ecosystems rather than chasing consumer deposits the traditional way. What sets Resurs apart is its relentless focus on operational efficiency and data-driven underwriting. While most legacy banks still treat lending as a back-office burden, Resurs has engineered credit products—installment loans, invoice financing, payment solutions, and payroll deductions—that function as seamless extensions of the checkout experience. Its technology stack is built for scale, handling millions of transactions across partner channels without the overhead of retail branch networks. In the Nordic market, Resurs occupies a unique position: it's neither a trendy fintech nor a cumbersome incumbent, but rather an infrastructure player that other companies depend on. Its B2B lending platform powers e-commerce, telco, and retail operations across the region, while its consumer lending arm serves individuals through partner channels and direct offerings. The bank's appetite for credit risk—combined with its technical competence—means it can move faster than competitors while maintaining tight underwriting discipline. Resurs represents a particular Nordic model of fintech maturity: profitable, boring in the best sense, and deeply embedded in the region's financial plumbing. It's what happens when a bank stops trying to be cool and focuses entirely on becoming indispensable.

Founded 1993

Mangopay

🇱🇺 Luxembourg

Mangopay sits at the intersection of payments infrastructure and marketplace complexity. Rather than selling fintech features individually, the company tackles the full stack problem: how do you actually move money between dozens of parties—buyers, sellers, platforms, creators—when everyone needs different settlement rules and nobody trusts a stranger with their cash. Founded in 2011, Mangopay is a Brussels-based powerhouse that specializes in payout infrastructure for marketplaces, platforms, and creator economies. The platform handles the messy reality of modern commerce: a freelancer in Barcelona getting paid by a client in London, a marketplace taking commission, a payment processor taking a fee, and a tax authority wanting its cut—all simultaneously, all reconciled, all compliant. What sets Mangopay apart is its pragmatism. While most payment processors treat multi-party transactions as an edge case, Mangopay designed around it from the start. The company's white-label approach means you barely know it's there—you integrate their APIs, they handle the regulatory nightmare, and your users see your brand. That's the opposite of fintech theater. The European fintech world has fractured into specialists: payments here, compliance there, ledger systems somewhere else. Mangopay refuses that fragmentation. In a landscape where payment orchestration feels trendy and new, Mangopay has been solving it at scale for over a decade.

Founded 2011