Fagura is a B2B wholesale marketplace that lets retailers and resellers source products directly from manufacturers across Europe. Rather than hunting through scattered suppliers or dealing with traditional wholesale distribution, users navigate a single platform to compare prices, find new suppliers, and place orders. The model cuts out the middleman, giving small retailers the margins they need to compete on price while manufacturers reach customers they'd otherwise struggle to find. What makes Fagura stand out in the broader fintech landscape is its embedded finance layer—the company operates a working capital financing facility that lets buyers pay for inventory purchases over time, turning what would otherwise be a cash-flow bottleneck into a growth lever. This isn't fintech as a standalone product; it's fintech woven into the nuts and bolts of how small business inventory gets funded. Fagura has built something rare: a marketplace where financial services don't just sit on top, they're baked into the commercial mechanics. For SMEs across Europe struggling to finance seasonal stock or scale quickly, Fagura represents a different way to structure working capital—accessible, automatic, and tied directly to real purchasing behavior.