embedded lending

Adyen

Pieter van der Does and Arnout Schuijff had already built and sold one payments company when they sat down in 2006 to start again. The result was Adyen — the name literally means "start over" in Surinamese — and the premise was simple: instead of stitching together the same fragmented payment infrastructure everyone else was using, they would build the whole thing themselves from scratch. That decision, made in an Amsterdam office nearly two decades ago, is still the reason Adyen is different. Most payment companies are assemblers — they buy a gateway here, a processor there, bolt them together and hope for the best. Adyen owns its own technology stack end to end, which means a merchant integrating once gets access to card processing, local payment methods, point-of-sale terminals, and real-time settlement data through a single platform. No middle layers, no reconciliation headaches, no finger-pointing between vendors when something breaks. The client list tells you everything about where Adyen sits in the market. McDonald's, Spotify, Microsoft, LVMH, H&M — these are companies with serious payment volumes and zero appetite for systems that don't work. Adyen became the default choice for enterprises that had outgrown the limitations of traditional payment stacks and needed something that could handle global scale without buckling. Since going public on Euronext Amsterdam in 2018, Adyen has grown into one of Europe's most valuable technology companies, with around 4,300 employees across 23 countries and net revenue of just under €2 billion in 2024. It remains headquartered in Amsterdam and consistently profitable — a combination that's rarer in fintech than it should be. For businesses that treat payments as infrastructure rather than an afterthought, Adyen is the benchmark everything else gets measured against.

Founded 2006

Klarna

Three Stockholm School of Economics students pitched an idea at a university entrepreneurship competition in 2005: let shoppers receive goods before they pay, and put the credit risk on the merchant side. The pitch finished last. They built it anyway. Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson launched what was originally called Kreditor, later renamed Klarna, and spent the next two decades turning that rejected idea into one of Europe's most recognised fintech brands. The core insight held up: millions of people would rather split a purchase into three instalments than reach for a credit card, and merchants would pay for the privilege of offering that option because it reduces cart abandonment and increases average order values. Klarna grew from a Swedish checkout button into something considerably more complex. It now holds a banking licence in Sweden, offers savings accounts, issues its own card, and operates across more than 45 markets with around 93 million active consumers and 675,000 merchant partners at the end of 2024. The US, which Klarna entered in 2015, has become its largest market by revenue, a fact the company underlined by listing on the New York Stock Exchange in September 2025 under the ticker KLAR, raising $1.37 billion at IPO. The financial trajectory has been bumpy. Klarna reported net income of $21 million in 2024, a return to profitability after a bruising 2022 that included an 85% valuation cut and significant layoffs that reduced headcount from over 7,000 to around 3,400. What survived the restructuring was a leaner company with $2.81 billion in revenue and a clearer strategic direction: AI. Klarna's partnership with OpenAI produced a customer service assistant it claims handles the equivalent of 700 full-time agents, and generative AI now manages roughly two-thirds of customer chats. The honest assessment of where Klarna sits today: it's no longer purely a BNPL provider and it's not quite a bank. It's somewhere in between, a consumer finance platform that knows more about your shopping behaviour than your bank does, and is betting that's worth a lot.

Founded 2005

SumUp

SumUp is Europe's answer to the merchant services problem: a scrappy fintech that turned point-of-sale payments into something actually accessible. While legacy payment processors still treat small businesses like second-class customers, SumUp built hardware and software that work together seamlessly, letting anyone from a street vendor to a café owner accept cards in minutes, not months. The company started by selling cheap card readers—simple, elegant devices that plugged into phones. But that was just the wedge. Today SumUp offers a stack: card readers, invoicing, basic accounting, and increasingly, working capital tools. It's the financial operating system for the SME who doesn't want to negotiate with a relationship manager. What sets SumUp apart in Europe is its refusal to stay in the payments lane. Most competitors eventually build one feature and call it a day. SumUp keeps layering—acquiring merchant acquirer licenses, launching its own acquiring infrastructure in key markets, adding payment links and e-commerce solutions. The company operates across Western Europe and beyond, working with hundreds of thousands of merchants who are too small for traditional banking but too important to ignore. SumUp represents the practical, unglamorous evolution of fintech: it's not trying to reinvent banking or blockchain. It's solving the cash flow problem for people who actually run businesses. That's a bigger opportunity than it sounds.

Founded 2012

Tink

Daniel Kjellén and Fredrik Hedberg didn't set out to build infrastructure. Tink started in Stockholm in 2012 as a consumer personal finance app — an attempt to give Swedish bank customers a cleaner view of their money across multiple accounts. It was a reasonable idea that ran into an unreasonable obstacle: getting reliable, consistent data out of European banks was extraordinarily hard. The technical problem turned out to be more interesting than the consumer product. In 2018 they pivoted, shifted focus entirely to the B2B layer, and started selling the very infrastructure they'd been forced to build for themselves. That pivot proved prescient. The EU's PSD2 directive, which came into full effect in 2019, legally required banks to open their data to authorised third parties — creating the regulatory foundation that open banking platforms needed to operate at scale. Tink had spent years building exactly those bank connections. When the regulation arrived, the company was ready. The platform Kjellén and Hedberg built connects to more than 3,400 banks and financial institutions across Europe, reaching over 250 million bank customers. Through a single API integration, banks, fintechs, and merchants can access aggregated account data, initiate payments directly from customer bank accounts, verify account ownership, and enrich transaction data — without maintaining their own connections to hundreds of separate banking systems with different technical standards and update schedules. Clients include Klarna, PayPal, NatWest, ABN AMRO, and BNP Paribas Fortis. In March 2022, Visa completed the acquisition of Tink for €1.8 billion — one of the largest European fintech acquisitions of that year, and a clear signal of how seriously the global payments industry had come to take open banking infrastructure. Visa's strategic rationale was straightforward: it had failed to acquire Plaid, the US equivalent, after an antitrust challenge, and needed a European open banking capability. Tink gave it 500 employees, 18 European markets, and relationships with over 300 banks and fintechs built over a decade. The founders stayed on as CEO and CTO through the transition, continuing to run Tink as a standalone Visa subsidiary from Stockholm. Both departed in 2025 — Kjellén and Hedberg announced they were building Freda, a new AI-driven legal and compliance technology startup, with the pair describing Tink as "now in better hands than ever." Francois Tornier, Visa's VP of Open Banking, took over as CEO. The product roadmap has continued under Visa ownership, including a 2024 expansion of Tink's open banking platform into the US market.

Founded 2012

finleap

finleap is Berlin's answer to a question the European fintech scene keeps asking: how do you build world-class financial companies at scale? Rather than chase unicorn valuations, finleap builds them. The holding company operates as a fintech factory, incubating and scaling financial startups from day one with institutional backing, operational expertise, and a network that spans regulators, banks, and investors across the continent. What sets finleap apart is the architecture itself. It's not an accelerator or a VC fund—it's a purpose-built engine for creating and nurturing fintech companies. Each portfolio company gets access to finleap's infrastructure, compliance playbooks, and go-to-market templates, which compresses timelines and eliminates the friction that typically derails early-stage fintechs. The model works: companies like Wayfair-backed Finn, B2B payments platform Foxpay, and lending marketplace Evala have all emerged from the finleap stable. Internally, finleap operates across payments, lending, wealth, and embedded finance—categories where the European market remains genuinely underpenetrated compared to the US. The company's thesis is straightforward: identify white space in financial services, build products faster than traditional banks can move, and create defensible market positions through technology and user experience. It's less about disruption theater and more about pragmatic value creation. Finleap sits at an interesting intersection in the European fintech landscape: large enough to command resources and regulatory relationships, independent enough to move quickly, and structured in a way that lets founders maintain autonomy while tapping institutional muscle. For a continent that produces good fintech companies but struggles with scaling, finleap represents a new playbook.

Founded 2014

Paynetics

Paynetics operates at the intersection of payment infrastructure and embedded finance, building the plumbing that lets fintechs and traditional companies accept, process, and manage payments without wrestling with legacy banking systems. The Bulgarian-founded company has positioned itself as a critical middleware layer—connecting merchants, fintech platforms, and financial institutions through a unified API. Rather than forcing clients into proprietary ecosystems, Paynetics emphasizes flexibility and interoperability, allowing partners to plug into multiple acquiring networks, payment gateways, and settlement rails from a single integration point. This approach has resonated particularly with regional players across Europe seeking alternatives to Western-dominated payment processors. The company's strength lies not in flashy consumer-facing products but in unglamorous, essential infrastructure: payment orchestration that routes transactions intelligently, card issuing APIs that power embedded finance plays, and acquiring services that work across markets where local nuance matters. For fintech founders building in Central and Eastern Europe or scaling across fragmented European payment corridors, Paynetics removes the friction of navigating dozens of local processors and compliance regimes. Its expansion into treasury and FX services suggests ambitions beyond pure payments—positioning itself as a platform for companies managing cross-border complexity. In an industry dominated by American giants and large European incumbents, Paynetics represents a rare example of a challenger emerging from the region's underestimated fintech ecosystem, proving that critical infrastructure doesn't always require Silicon Valley pedigree.

Founded 2013

Belvo

Belvo is a fintech infrastructure company that lets developers tap into Latin American banking data without building a single integration. The platform connects to thousands of banks and financial institutions across Mexico, Brazil, Colombia, and Peru, unlocking account balances, transaction histories, and identity information through a single API. Rather than forcing developers to chase down fragmented banking systems, Belvo standardizes chaotic regional financial infrastructure into clean, predictable data flows. Its core insight is simple: Latin American fintech is drowning in bank connectivity work when it should be building products. Belvo solves that. The platform serves fintechs, neobanks, and traditional financial institutions looking to modernize lending decisions, open banking integrations, and embedded finance experiences. Think of it as the connective tissue between fractured regional banking systems and the apps that need to run on top of them. By abstracting away the complexity of working with hundreds of different bank APIs and connection methods, Belvo has become the standard for financial data aggregation in a region where banking infrastructure is anything but standardized. It's the kind of boring-but-essential infrastructure that powers smarter lending, faster onboarding, and new financial products across Latin America.

Founded 2019

Enity

Enity sits at the intersection of embedded finance and merchant payments, letting businesses embed lending directly into their checkout flows. Rather than forcing customers to apply for credit elsewhere, Enity's API lets companies offer point-of-sale financing instantly—think Buy Now, Pay Later but more flexible and customizable. The platform handles underwriting, decisioning, and funding, meaning merchants don't carry the credit risk themselves. It's the kind of infrastructure that makes sense as e-commerce and marketplaces mature beyond simple transaction processing. Enity works across Europe, tapping into fragmented credit markets where unified APIs for embedded finance remain rare. The company positions itself against both traditional BNPL providers—which often dictate terms to merchants—and against the friction of integrating multiple lenders. Its real edge is speed and developer experience: getting live takes days, not months. For merchants handling high-value transactions or B2B sales, Enity's underwriting engine and multi-lender orchestration solve a genuine pain point. The rise of embedded lending means platforms like this will become table stakes for any serious commerce infrastructure player.

Founded 2020

Fagura

Fagura is a B2B wholesale marketplace that lets retailers and resellers source products directly from manufacturers across Europe. Rather than hunting through scattered suppliers or dealing with traditional wholesale distribution, users navigate a single platform to compare prices, find new suppliers, and place orders. The model cuts out the middleman, giving small retailers the margins they need to compete on price while manufacturers reach customers they'd otherwise struggle to find. What makes Fagura stand out in the broader fintech landscape is its embedded finance layer—the company operates a working capital financing facility that lets buyers pay for inventory purchases over time, turning what would otherwise be a cash-flow bottleneck into a growth lever. This isn't fintech as a standalone product; it's fintech woven into the nuts and bolts of how small business inventory gets funded. Fagura has built something rare: a marketplace where financial services don't just sit on top, they're baked into the commercial mechanics. For SMEs across Europe struggling to finance seasonal stock or scale quickly, Fagura represents a different way to structure working capital—accessible, automatic, and tied directly to real purchasing behavior.

Founded 2019

Worldpay

Worldpay is one of Europe's most established payment infrastructure plays, handling transactions at the backbone of commerce across the continent. The company processes payments for retailers, e-commerce merchants, and financial institutions, sitting at the critical intersection where customer intent becomes settled value. Rather than chasing consumer attention, Worldpay operates in the plumbing layer—orchestrating card payments, merchant acquiring, and real-time settlement across borders with the quiet efficiency of infrastructure that's been stress-tested for decades. It's the kind of company most Europeans have never heard of but rely on every time they buy something online or in-store. What sets Worldpay apart in a crowded acquiring space is its scale and geographic reach. While newer fintech challengers chase flashy use cases, Worldpay manages the unglamorous work of connecting merchants to banks, processing disputes, and maintaining 99.9% uptime across payment rails that move billions. The company has evolved from a pure processor into a platform, offering tools for payment orchestration, subscription billing, and omnichannel commerce support. Its strength lies not in disruption but in resilience and reach—it powers payments for everything from corner shops to multinational retailers. In the European fintech ecosystem, Worldpay represents institutional financial infrastructure: old enough to be trusted, large enough to absorb regulatory change, and integrated deeply enough that replacing it would be prohibitively complex for most businesses.

Founded 1989

Narvi

Narvi is a European fintech that simplifies embedded lending for e-commerce and marketplace platforms. Rather than forcing merchants to build lending infrastructure from scratch, Narvi handles the entire loan lifecycle—from origination through servicing—as a white-label API that integrates directly into checkout flows. The company targets online retailers and marketplace operators who want to offer buy-now-pay-later and installment credit without the operational overhead of underwriting, collections, or compliance. Narvi handles credit decisions using proprietary scoring models and manages all regulatory requirements, while merchants simply embed a widget and capture incremental revenue. In a market crowded with point-solution BNPL providers, Narvi positions itself as a full-stack lending partner rather than a payment mode. The company serves merchants across Europe and has built integrations with major e-commerce platforms, making it simpler for smaller retailers to compete with well-funded rivals on financing offerings. Narvi represents a growing class of embedded finance infrastructure plays—companies enabling non-financial businesses to offer financial products without becoming financial institutions themselves. Its role is to abstract complexity and regulatory burden, letting merchants focus on customer experience and growth.

Founded 2020

Younited

Younited provides instant credit and embedded lending across Europe.

Founded 2009