Alternatives to MoonPay

Adyen

🇳🇱 Netherlands

Pieter van der Does and Arnout Schuijff had already built and sold one payments company when they sat down in 2006 to start again. The result was Adyen — the name literally means "start over" in Surinamese — and the premise was simple: instead of stitching together the same fragmented payment infrastructure everyone else was using, they would build the whole thing themselves from scratch. That decision, made in an Amsterdam office nearly two decades ago, is still the reason Adyen is different. Most payment companies are assemblers — they buy a gateway here, a processor there, bolt them together and hope for the best. Adyen owns its own technology stack end to end, which means a merchant integrating once gets access to card processing, local payment methods, point-of-sale terminals, and real-time settlement data through a single platform. No middle layers, no reconciliation headaches, no finger-pointing between vendors when something breaks. The client list tells you everything about where Adyen sits in the market. McDonald's, Spotify, Microsoft, LVMH, H&M — these are companies with serious payment volumes and zero appetite for systems that don't work. Adyen became the default choice for enterprises that had outgrown the limitations of traditional payment stacks and needed something that could handle global scale without buckling. Since going public on Euronext Amsterdam in 2018, Adyen has grown into one of Europe's most valuable technology companies, with around 4,300 employees across 23 countries and net revenue of just under €2 billion in 2024. It remains headquartered in Amsterdam and consistently profitable — a combination that's rarer in fintech than it should be. For businesses that treat payments as infrastructure rather than an afterthought, Adyen is the benchmark everything else gets measured against.

Founded 2006

Klarna

🇸🇪 Sweden

Three Stockholm School of Economics students pitched an idea at a university entrepreneurship competition in 2005: let shoppers receive goods before they pay, and put the credit risk on the merchant side. The pitch finished last. They built it anyway. Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson launched what was originally called Kreditor, later renamed Klarna, and spent the next two decades turning that rejected idea into one of Europe's most recognised fintech brands. The core insight held up: millions of people would rather split a purchase into three instalments than reach for a credit card, and merchants would pay for the privilege of offering that option because it reduces cart abandonment and increases average order values. Klarna grew from a Swedish checkout button into something considerably more complex. It now holds a banking licence in Sweden, offers savings accounts, issues its own card, and operates across more than 45 markets with around 93 million active consumers and 675,000 merchant partners at the end of 2024. The US, which Klarna entered in 2015, has become its largest market by revenue, a fact the company underlined by listing on the New York Stock Exchange in September 2025 under the ticker KLAR, raising $1.37 billion at IPO. The financial trajectory has been bumpy. Klarna reported net income of $21 million in 2024, a return to profitability after a bruising 2022 that included an 85% valuation cut and significant layoffs that reduced headcount from over 7,000 to around 3,400. What survived the restructuring was a leaner company with $2.81 billion in revenue and a clearer strategic direction: AI. Klarna's partnership with OpenAI produced a customer service assistant it claims handles the equivalent of 700 full-time agents, and generative AI now manages roughly two-thirds of customer chats. The honest assessment of where Klarna sits today: it's no longer purely a BNPL provider and it's not quite a bank. It's somewhere in between, a consumer finance platform that knows more about your shopping behaviour than your bank does, and is betting that's worth a lot.

Founded 2005

Tink

🇸🇪 Sweden

Daniel Kjellén and Fredrik Hedberg didn't set out to build infrastructure. Tink started in Stockholm in 2012 as a consumer personal finance app — an attempt to give Swedish bank customers a cleaner view of their money across multiple accounts. It was a reasonable idea that ran into an unreasonable obstacle: getting reliable, consistent data out of European banks was extraordinarily hard. The technical problem turned out to be more interesting than the consumer product. In 2018 they pivoted, shifted focus entirely to the B2B layer, and started selling the very infrastructure they'd been forced to build for themselves. That pivot proved prescient. The EU's PSD2 directive, which came into full effect in 2019, legally required banks to open their data to authorised third parties — creating the regulatory foundation that open banking platforms needed to operate at scale. Tink had spent years building exactly those bank connections. When the regulation arrived, the company was ready. The platform Kjellén and Hedberg built connects to more than 3,400 banks and financial institutions across Europe, reaching over 250 million bank customers. Through a single API integration, banks, fintechs, and merchants can access aggregated account data, initiate payments directly from customer bank accounts, verify account ownership, and enrich transaction data — without maintaining their own connections to hundreds of separate banking systems with different technical standards and update schedules. Clients include Klarna, PayPal, NatWest, ABN AMRO, and BNP Paribas Fortis. In March 2022, Visa completed the acquisition of Tink for €1.8 billion — one of the largest European fintech acquisitions of that year, and a clear signal of how seriously the global payments industry had come to take open banking infrastructure. Visa's strategic rationale was straightforward: it had failed to acquire Plaid, the US equivalent, after an antitrust challenge, and needed a European open banking capability. Tink gave it 500 employees, 18 European markets, and relationships with over 300 banks and fintechs built over a decade. The founders stayed on as CEO and CTO through the transition, continuing to run Tink as a standalone Visa subsidiary from Stockholm. Both departed in 2025 — Kjellén and Hedberg announced they were building Freda, a new AI-driven legal and compliance technology startup, with the pair describing Tink as "now in better hands than ever." Francois Tornier, Visa's VP of Open Banking, took over as CEO. The product roadmap has continued under Visa ownership, including a 2024 expansion of Tink's open banking platform into the US market.

Founded 2012

BVNK

🇬🇧 United Kingdom

BVNK is a digital asset infrastructure company built for the institutional world. Founded to bridge traditional finance and crypto, it provides custody, settlement, and liquidity services for digital assets across multiple blockchain networks. Rather than positioning itself as a trading platform or exchange, BVNK operates as plumbing—a behind-the-scenes infrastructure layer that lets banks, payment processors, and fintech companies add digital asset capabilities to their existing systems. The platform handles the technical and regulatory complexity that kept institutions out of crypto, offering institutional-grade security and compliance tooling alongside access to decentralized finance. In a market flooded with retail-focused crypto products, BVNK targets the institutional infrastructure gap. It serves as the counterparty settlement layer and liquidity provider for financial institutions that want to offer digital assets without building their own custody and execution infrastructure. The company counts major payment networks and banking infrastructure providers among its early customers, positioning itself as the connective tissue between traditional finance rails and blockchain networks. BVNK reflects a maturation in crypto infrastructure—less about speculation and retail adoption, more about institutional plumbing that will quietly power the next generation of financial services.

Founded 2021

Anaxago

🇫🇷 France

Anaxago is a European investment platform that democratizes access to private market deals, letting retail investors back startups and SMEs that would normally require deep pockets and insider connections. The platform sidesteps the gatekeeping that has long defined venture capital, offering curated equity stakes in growth-stage companies across tech, real estate, and other sectors. Founded in 2014, it operates across multiple European markets and has processed hundreds of millions in investments, positioning itself as a bridge between ambitious entrepreneurs and everyday investors seeking portfolio diversification beyond public markets. What sets Anaxago apart is its focus on transparency and accessibility. Rather than opaque fund structures or minimum investment requirements that exclude ordinary savers, it lets users invest from relatively modest amounts while maintaining rigorous due diligence on every deal. The platform handles the mechanics of investment management, shareholder rights, and secondary market liquidity—functions that typically require armies of lawyers and compliance teams. It's part of a broader shift toward democratized finance, where technology makes previously exclusive opportunities available to anyone with capital and appetite for risk. In the European fintech landscape, where crowdfunding and alternative investment platforms have proliferated, Anaxago has carved out credibility through regulatory compliance, deal flow quality, and a genuine commitment to investor protection. It represents how fintech can unbundle traditional wealth management, making private market exposure a normal part of retail investing rather than a privilege reserved for the wealthy.

Founded 2014

Paymium

🇫🇷 France

Bitcoin exchanges in Europe's early crypto years were characterised by technical fragility, regulatory opacity, and the constant possibility that the platform you were using would simply disappear. Paymium was founded in Paris in 2011 as one of Europe's first Bitcoin exchanges and has the unusual distinction of still operating today — a survival record that sets it apart from the majority of its early-era peers. Its longevity reflects a deliberate choice to operate as a regulated financial institution from the beginning, obtaining French regulatory authorisation and maintaining compliance standards that many early crypto platforms treated as optional. Paymium serves both retail and institutional users in the French market, offering Bitcoin trading with the regulatory framework and consumer protection standards of a licensed payment institution. In the contemporary European crypto landscape — dominated by Coinbase, Binance, and Kraken — Paymium is a niche player by volume but a significant one by longevity and regulatory credibility. For French institutional investors and the segment of retail users who prioritise regulatory protection over trading fees, Paymium's fifteen-year track record of compliant operation is a genuine differentiator in an industry where that record is extraordinarily rare.

Founded 2011

GoCrypto

🇸🇮 Slovenia

GoCrypto enables merchants to accept crypto and digital payments at checkout.

Founded 2018

ClearBank

🇬🇧 United Kingdom

ClearBank was the first new clearing bank in the UK in more than 250 years. That sentence is doing a lot of work, because the reason there hadn't been one is that clearing — the plumbing that moves money between banks — had settled into the hands of four incumbents whose systems dated to a different era, and every fintech that wanted to offer accounts had to rent access from one of them. ClearBank launched in 2015 to be the alternative: a purpose-built, cloud-native clearing bank with no legacy estate, accessed through a single API, holding client funds at the Bank of England rather than on its own balance sheet. The customer list explains the model better than the description does. TrueLayer, Tide, Chip, Coinbase, Raisin and Wealthify all run on ClearBank — companies that wanted to offer accounts and payments without becoming banks themselves. ClearBank provides the regulated banking layer and the real-time payment rails; the client owns the customer relationship. This is embedded banking delivered by an actual bank rather than middleware, which is the distinction that matters when a regulator asks who is holding the money. The financial trajectory has been unusually disciplined for the category. ClearBank has been profitable since 2022, reported its first full-year pre-tax profit of £18.4 million in 2023, and delivered a third consecutive profitable year in 2025 with group normalised revenue up 34% to £121.6 million. The more significant number is that fee-based income grew 51% and now makes up the majority of revenue — the deliberate pivot away from interest-rate dependency that most banks talk about and few execute. The infrastructure now underpins more than 17 million accounts, and ClearBank UK holds an investment-grade BBB− rating from S&P, rare for a company its age. Europe is the current chapter, and it resolves an old caveat about ClearBank being UK-only. ClearBank Europe N.V., headquartered in Amsterdam and led by Rintse Zijlstra, received a Credit Institution Licence from the European Central Bank under DNB supervision in 2024, backed by more than €70 million of investment. It gives the group euro accounts and payments alongside sterling, with access to TARGET2, SEPA Credit Transfer and SEPA Instant. By the end of 2025 the European business covered 21 EU countries, had opened a Paris branch, and was processing over a million payments a month — real but early, which is the honest way to frame it against a UK operation of 17 million accounts. Mark Fairless succeeded Charles McManus as chief executive.

Founded 2015

Safello

🇸🇪 Sweden

Safello lets Nordic users buy, sell, and manage crypto through a regulated platform.

Founded 2013

Ledger

🇫🇷 France

Ledger is the world's most recognizable cryptocurrency hardware wallet manufacturer, though the company has evolved well beyond that single product. Founded in 2014, it pioneered the idea that self-custody of digital assets could be both secure and user-friendly, making crypto accessible to millions who otherwise would have left their holdings on exchanges. The company operates as a full-stack crypto infrastructure provider, offering hardware wallets (Ledger Nano S and X), a software wallet platform, and developer APIs that let third-party services integrate Ledger's security model into their own products. What sets Ledger apart in the crypto space is its obsessive focus on security through isolation. While competitors often offer software wallets or custodial solutions, Ledger's approach keeps private keys permanently offline, eliminating the attack surface that plagues hot wallets. The company has successfully maintained that zero-breach record for a decade, which matters enormously in an industry built on trust and skepticism. Beyond hardware, Ledger has quietly built a platform ecosystem—Ledger Live (the official app) aggregates portfolio tracking, staking, swaps, and third-party integrations, turning the wallet into something closer to a financial operating system for crypto natives. Ledger operates at a fascinating intersection of consumer hardware business and B2B infrastructure play. Millions of individual users buy Ledger devices directly, but the company also licenses its technology to banks, exchanges, and other financial institutions looking to offer institutional-grade custody. It's a rare position in fintech: simultaneously a consumer brand (few non-crypto companies sell physical products as recognizable as a Ledger Nano) and an enterprise security provider. That duality has made Ledger one of Europe's most valuable fintech unicorns, though it remains private. In the broader fintech ecosystem, Ledger represents the backbone layer—the infrastructure that makes decentralized finance possible without requiring users to become security experts themselves.

Founded 2014

Blockchain.com

🇬🇧 United Kingdom

Blockchain.com is one of the oldest and most-visited crypto infrastructure platforms in the world, operating as a bridge between traditional finance and digital assets. The company runs a full-stack crypto ecosystem—a blockchain explorer that millions use to track transactions, a self-custody wallet that puts users in control of their private keys, and a suite of institutional-grade services for serious players. Where most crypto platforms treat blockchain as a trading venue, Blockchain.com treats it as infrastructure. The platform serves retail users seeking transparency and control, developers building on-chain applications, and institutions entering crypto with proper compliance frameworks. The company has maintained a distinctly crypto-native stance while gradually building enterprise services that acknowledge regulatory reality. Its wallet remains one of the most downloaded in the space, offering both simplicity for newcomers and advanced features for power users. Blockchain.com sits at an interesting inflection point in fintech—old enough to have survived multiple market cycles, serious enough to work with regulators, yet still fundamentally aligned with decentralized principles. The platform's role in the broader landscape is foundational: it enables crypto participation across the entire user spectrum, from curious individuals to multinational corporations managing digital asset reserves.

Founded 2011

Narvi

🇫🇮 Finland

Narvi is a European fintech that simplifies embedded lending for e-commerce and marketplace platforms. Rather than forcing merchants to build lending infrastructure from scratch, Narvi handles the entire loan lifecycle—from origination through servicing—as a white-label API that integrates directly into checkout flows. The company targets online retailers and marketplace operators who want to offer buy-now-pay-later and installment credit without the operational overhead of underwriting, collections, or compliance. Narvi handles credit decisions using proprietary scoring models and manages all regulatory requirements, while merchants simply embed a widget and capture incremental revenue. In a market crowded with point-solution BNPL providers, Narvi positions itself as a full-stack lending partner rather than a payment mode. The company serves merchants across Europe and has built integrations with major e-commerce platforms, making it simpler for smaller retailers to compete with well-funded rivals on financing offerings. Narvi represents a growing class of embedded finance infrastructure plays—companies enabling non-financial businesses to offer financial products without becoming financial institutions themselves. Its role is to abstract complexity and regulatory burden, letting merchants focus on customer experience and growth.

Founded 2020