Payment initiation services use open banking APIs to trigger a bank-to-bank payment directly from a customer's account, without a card network as intermediary. Enabled by PSD2, payment initiation lowers transaction costs for merchants, speeds settlement, and powers the 'pay by bank' checkout experience.
Notable payment initiation companies include Tink, Enable Banking, Swan, TrueLayer and Yapily.

Daniel Kjellén and Fredrik Hedberg didn't set out to build infrastructure. Tink started in Stockholm in 2012 as a consumer personal finance app — an attempt to give Swedish bank customers a cleaner view of their money across multiple accounts. It was a reasonable idea that ran into an unreasonable obstacle: getting reliable, consistent data out of European banks was extraordinarily hard. The technical problem turned out to be more interesting than the consumer product. In 2018 they pivoted, shifted focus entirely to the B2B layer, and started selling the very infrastructure they'd been forced to build for themselves. That pivot proved prescient. The EU's PSD2 directive, which came into full effect in 2019, legally required banks to open their data to authorised third parties — creating the regulatory foundation that open banking platforms needed to operate at scale. Tink had spent years building exactly those bank connections. When the regulation arrived, the company was ready. The platform Kjellén and Hedberg built connects to more than 3,400 banks and financial institutions across Europe, reaching over 250 million bank customers. Through a single API integration, banks, fintechs, and merchants can access aggregated account data, initiate payments directly from customer bank accounts, verify account ownership, and enrich transaction data — without maintaining their own connections to hundreds of separate banking systems with different technical standards and update schedules. Clients include Klarna, PayPal, NatWest, ABN AMRO, and BNP Paribas Fortis. In March 2022, Visa completed the acquisition of Tink for €1.8 billion — one of the largest European fintech acquisitions of that year, and a clear signal of how seriously the global payments industry had come to take open banking infrastructure. Visa's strategic rationale was straightforward: it had failed to acquire Plaid, the US equivalent, after an antitrust challenge, and needed a European open banking capability. Tink gave it 500 employees, 18 European markets, and relationships with over 300 banks and fintechs built over a decade. The founders stayed on as CEO and CTO through the transition, continuing to run Tink as a standalone Visa subsidiary from Stockholm. Both departed in 2025 — Kjellén and Hedberg announced they were building Freda, a new AI-driven legal and compliance technology startup, with the pair describing Tink as "now in better hands than ever." Francois Tornier, Visa's VP of Open Banking, took over as CEO. The product roadmap has continued under Visa ownership, including a 2024 expansion of Tink's open banking platform into the US market.

Most open banking aggregators want your data. That is the business model: connect to the banks, pull the transactions, store them, enrich them, and sell the enriched product back. Enable Banking built the opposite. The company describes itself as the postman of your data — it moves financial information from the bank to the customer's application and does not retain, process, or build models on what passes through. For a fintech that considers its transaction data a competitive asset, or a customer with strict data residency requirements, that neutrality is the entire pitch. Joonas Tomperi and Fedor Tyurin founded the company in Espoo in 2019, at the point where PSD2 had legally opened European bank APIs but had not made them usable. Each bank interpreted the standard differently, each shipped its own authentication quirks, and each updated on its own schedule. The regulation created the right; someone still had to build the plumbing. Enable Banking started with Finland and the Nordics and expanded outward, and now connects to more than 2,700 banks across 30 European countries through a single PSD2-compliant API — account information from all of them, and payment initiation from over 1,500. What makes the company genuinely unusual is its scale relative to that coverage. Enable Banking has raised roughly €600,000 in total, in a single seed round in 2022 led by Wellstreet and Forward VC, and employs somewhere between fourteen and seventeen people distributed across seven countries. Tink sold to Visa for €1.8 billion with 500 employees. TrueLayer has raised hundreds of millions. Enable Banking is covering comparable European ground with a team that would fit around one table, which says something about how much of open banking infrastructure is disciplined engineering rather than capital. The company holds its own Account Information Service Provider registration, supervised by Finland's FIN-FSA — which means other companies can build on top of its licence rather than obtaining their own. That is the model behind open-banking.io, the Danish developer tool that resells Enable Banking access at €3 per month without customers needing eIDAS certificates. It is also why Enable Banking's no-data-retention architecture matters structurally: because the platform never holds readable customer data, the companies building on it can make stronger privacy guarantees than they otherwise could. Two smaller details are revealing about who this is built for. Enable Banking runs a balanced split between business and consumer accounts — roughly half of its ten million monthly API calls come from each, where most early open banking providers targeted consumer accounts only and treated corporate banking as an afterthought. And it offers a live production environment for testing without requiring a contract, which is a small thing that tells you the company expects developers to evaluate it by using it rather than by booking a call. Tomperi now chairs the board of Fintech Finland, the national industry association.

Swan is reshaping how European businesses handle payments by offering a modern, developer-friendly infrastructure layer that sits between companies and the complexity of traditional banking rails. Rather than forcing startups and established firms to navigate fragmented payment ecosystems, Swan bundles together payment processing, banking APIs, and compliance tooling into a single, coherent platform. The company targets mid-market and enterprise customers—think e-commerce platforms, SaaS businesses, and financial services—who need to embed payments into their core operations without hiring a dedicated payments team. Swan's core strength lies in its ability to strip away legacy banking friction: it handles card processing, instant payments, payouts, and cross-border transfers through a unified API, while managing the regulatory headaches that usually consume engineering bandwidth. In a European landscape crowded with payment gateways and banking APIs, Swan distinguishes itself through developer experience and architectural clarity. Where competitors often bolt together disparate services, Swan presents a genuinely integrated stack—one codebase, one dashboard, one billing model. The company serves as both a payments operator and a bridge to traditional banking, making it particularly valuable for businesses scaling beyond their first million transactions. Swan represents a broader maturation in European fintech infrastructure: the shift from "we'll process your payments" to "we'll become your payments backbone," enabling a generation of companies to focus on their core product rather than payment plumbing.

TrueLayer is a payments and open banking infrastructure platform that lets fintech companies, payment processors, and traditional banks access real-time financial data and initiate payments directly from consumer bank accounts across Europe. Rather than building APIs from scratch or waiting months for bank integrations, developers plug into TrueLayer's unified network and immediately get access to payment initiation, account aggregation, and transaction data from thousands of financial institutions. The company operates as a critical middleware layer in European fintech. While most payment infrastructure still relies on cards or legacy rails, TrueLayer routes transactions through bank-grade open banking rails, making transfers faster, cheaper, and less friction-heavy. Its API-first approach means a startup launching in five countries gets the same clean integration experience as an enterprise player. In the competitive open banking space, TrueLayer stands out through breadth of coverage and developer experience. The platform supports payments in 17+ European countries and has built integrations with hundreds of banks—not through partnerships alone, but through technical depth in handling regional quirks and regulatory complexity. Its customer base spans neobanks like Wise and Revolut, major payment processors, and traditional banks replatforming their operations. TrueLayer essentially democratized access to Europe's banking infrastructure at a moment when open banking regulations made that access possible but still technically demanding. For any fintech building on the continent, it's become a foundational piece of modern payment architecture.

Yapily sits at the intersection of open banking and embedded finance, building the plumbing that lets fintech companies and enterprises tap into banking data and payments without reinventing the wheel. Founded in 2016, the London-based company operates as an API infrastructure layer—connecting to banks across Europe and beyond to unlock account information, payment initiation, and consent management at scale. What makes Yapily different is how it abstracts away the complexity of working with hundreds of banks and their inconsistent technical standards. Rather than forcing developers to build individual integrations for each bank's API, Yapily provides a unified interface that normalizes everything. It's the translator between your app and the messy reality of legacy banking infrastructure. The company operates in the B2B2C space, partnering with fintechs, neobanks, and enterprise software providers who need banking connectivity but lack the resources to build it themselves. Their customer base spans lending platforms, wealth apps, accounting software, and payment orchestration layers—essentially anyone whose product benefits from real-time access to customer bank accounts or the ability to initiate payments. Yapily's positioning is deliberately unsexy: they're infrastructure, not consumer-facing. But that's precisely the point. In a landscape crowded with consumer fintechs chasing headlines, Yapily has built a quiet, profitable business serving the builders themselves. They're to open banking what Stripe is to payments—the backbone that lets innovation happen faster.

Token is a London-based open banking platform that sits at the intersection of infrastructure and consumer experience, making API-driven financial connectivity feel less like plumbing and more like a natural part of how money moves. Rather than asking users to log into their banks manually or hand over passwords, Token handles account aggregation and payment initiation through direct bank connections—the infrastructure most fintech apps and traditional banks should have built themselves but didn't. The company's core insight is that open banking is only useful if it actually works across borders, across device types, and across the chaos of fragmented financial systems. Token's platform standardizes this mess, letting fintechs, banks, and payment companies offer seamless experiences without getting bogged down in regional variations or legacy bank APIs that still feel like they were written in 2003. What sets Token apart in the European market is its focus on developer experience without sacrificing enterprise-grade security and compliance. While competitors offer raw API access or clunky consent flows, Token treats the entire interaction—from user authentication to transaction confirmation—as a product problem, not just a technical one. They're essentially the connective tissue that lets modern financial products actually work at scale. Token's role in fintech infrastructure means it powers an invisible layer: the moment you authorize a payment or link an account in an app that "just works," Token's orchestration is likely running underneath. That's the kind of foundational utility the ecosystem desperately needs.