If you sell in Europe and accept only cards, you will lose sales — in some countries, a great many of them. More than 60% of European e-commerce runs through local payment methods rather than international card networks, and in the Netherlands and the Nordics that figure passes 85%. iDEAL, Bancontact, BLIK, Swish and Bizum are not alternatives sitting below the card field. They are the front door.
That fragmentation is why Europe produced so many payment companies, and why the ones below matter: their job is to make a continent of incompatible national habits look like a single checkout.
The layers, and why the labels get confused
The word "payments" covers at least four different businesses, and vendors are rarely precise about which one they are.
A gateway connects your checkout to the payment networks. It is the pipe.
An acquirer holds the licence and the relationship with the card schemes, and actually moves the money into your account.
A processor performs the authorisation and settlement.
An orchestrator sits above all of them, routing each transaction to whichever provider will approve it most cheaply and reliably.
Some companies do one of these. Adyen and Checkout.com do gateway, acquiring and processing themselves, which is what "full-stack" means and why they can optimise acceptance rates that a pure gateway cannot see. Others assemble the pieces. The distinction is invisible in the marketing and decisive in what the product can actually do for you.
What changed recently
Instant payments are now mandatory across the euro area, which puts pressure on fraud controls and reconciliation but removes settlement delay as a competitive advantage.
Account-to-account payments, powered by open banking, are eating into card volumes for exactly the reason merchants like them: they skip the interchange fee entirely.
Wero, the European Payments Initiative's wallet, is attempting to unify iDEAL, Payconiq and the rest into a single cross-border network — Europe's bid to build an alternative to Visa, Mastercard and PayPal. Whether it works is the most consequential open question in European payments.
How to choose
How to choose
Start with your markets, not your features. If you sell to the Netherlands you need iDEAL. Belgium means Bancontact. Poland means BLIK. Which local methods a provider supports, in the countries you actually sell in, filters the list faster than anything else.
Work out whether you need full-stack. Owning the acquiring layer gives a provider visibility into why a payment failed and the ability to retry intelligently. At enterprise volume, a fraction of a percentage point in acceptance rate is worth more than the entire processing fee — which is the whole argument for Adyen and Checkout.com. Below that scale it is an argument you are paying for and not using.
Read the pricing model, not the headline rate. Transparent per-transaction pricing (Mollie, Stripe) is easy to compare and easy to budget. Custom enterprise pricing (Adyen, Checkout.com) is often cheaper at volume and impossible to compare on a website. Neither is a trick; they serve different companies.
Decide if one provider is enough. Multi-PSP setups improve resilience and let you route for cost or acceptance, but they need orchestration and add operational weight. Most companies should start with one.
Comparing the two Dutch giants? See Adyen vs Mollie — enterprise infrastructure versus simple acceptance, and which fits which business.