From robo-advisors to full-service investing
The category's first wave was robo-advisory: answer a risk questionnaire, get an automatically rebalanced portfolio of low-cost ETFs, pay a fraction of what a traditional wealth manager charges. Scalable Capital started exactly this way in 2014 before expanding into a full brokerage — its managed portfolios (Scalable Wealth) now hold around €4.5 billion, alongside a much larger self-directed brokerage business that's grown its total assets under administration to roughly €30 billion across about a million customers.
That pattern — robo-advisory as an entry point, brokerage as the bigger business — repeats across the category. Retail investing apps have made direct stock and ETF ownership the default for a much younger customer base than private banks ever reached, while robo-advisory has settled into more of a hands-off complement for people who want exposure to markets without picking individual holdings.
Why private wealth tech and retail investing are converging
The tools built for financial advisors and private wealth managers — portfolio management, reporting, client onboarding — used to be entirely separate software from consumer investing apps. That's blurring. As retail investors accumulate larger portfolios and expect the same real-time reporting a private client would get, wealth management platforms are absorbing features that used to be advisor-only, and advisor-facing platforms are adopting the low-friction onboarding that consumer apps popularised.
Retirement tools remain the least disrupted corner
Retirement is the part of European wealthtech that's changed the least, because pension systems are national, heavily regulated, and often employer-linked in ways that resist a single pan-European product. Fintechs here tend to focus on making an existing pension visible and consolidated — pulling together pension pots scattered across old employers — rather than replacing the underlying pension system itself.





