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Eleving
About

Eleving Group is the largest fintech most Western Europeans have never heard of, and the reason is geography: it built its business in the markets that Revolut and Klarna skipped. Founded in Riga in 2012 as Mogo — still its leading vehicle-finance brand — it lends against cars, smartphones and consumer needs in places where bank credit is scarce and formal credit histories are thin. Today it operates in 18 countries across three continents, with roughly half its portfolio in Europe, a large share in Africa, and the rest spread across Central Asia and beyond. It employs over 4,600 people and has served more than 2.2 million registered users.

The financial trajectory is what makes it notable. In the first half of 2026 Eleving reported record revenue of €165.0 million, up 40.4% year on year, with net profit of €16.5 million and loan issuance of €308.7 million — up 46.4%. The revenue mix is deliberately balanced: €71.0 million from vehicle financing, €73.0 million from consumer finance, and €21.0 million from device financing, a smartphone product launched only in 2025 that has scaled quickly. In October 2024 the group completed the largest IPO in Latvian history, raising €29 million and listing simultaneously on the Nasdaq Baltic Official List and the Frankfurt Stock Exchange. Fitch upgraded its outlook to positive in June 2025 while affirming a B rating, and the group has since placed a €275 million guaranteed bond maturing in 2030.

The honest read is that Eleving's growth and its risk come from the same source. Lending to underbanked customers in emerging markets produces yields that Western European consumer lenders cannot approach, and the company frames this explicitly as financial inclusion. It also means concentrated exposure to currency volatility, political risk, and regulatory change across markets where consumer credit rules can shift quickly — and the interest rates charged to those customers deserve scrutiny alongside the inclusion narrative. Eleving is a rare thing in this directory: a European fintech whose primary growth markets are outside Europe, and whose model would be difficult to replicate in one.

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Quick facts
Founded2013
FoundersMarek Oks, Tanel Saaremäe
Employees1000+
Users1M-10M
Business modelB2C
Target customersConsumers
Geographic focusCentral & Eastern Europe
Last updatedUpdated 10 days ago