Long before Wise existed, there was a generation of UK companies serving the British expatriate community with foreign exchange services that were better than what banks offered, even if they still required phone calls and forms. Currencies Direct was founded in London in 1996 — making it ancient by fintech standards — and built one of the longest-running international payment businesses in Europe by serving exactly that market. Its core customer base has historically been British expatriates buying property abroad, sending pensions overseas, and managing the cross-border financial complexity of living in one country with assets and obligations in another. The company has evolved with the digital era, building online platforms while maintaining the relationship-based service model that its core customers valued — and continue to value, even as younger demographics have moved to app-based alternatives. Currencies Direct has expanded into broader international payment services for SMEs and individuals, processing billions in cross-border transfers annually. In the UK FX landscape, Currencies Direct represents the established alternative — older, more relationship-driven, and serving customer segments that the venture-backed fintechs sometimes overlook in their focus on digital-native users. Three decades of FX service is not nothing.