Crypto portfolio management for retail investors has a complexity problem. The range of assets is vast, the volatility is extreme, and the research burden of building a diversified digital asset portfolio from scratch is beyond what most retail investors are willing or able to undertake. Iconomi was founded in Ljubljana in 2016 to solve that problem with a crypto fund management platform — letting experienced crypto investors create and manage public strategies that others could copy, earning a management fee in return. The model anticipated the copy-trading dynamic that has become widespread in retail investing, applied specifically to digital assets. Iconomi's platform lets retail investors browse strategies managed by experienced crypto traders, allocate capital to the ones that match their risk appetite, and have their portfolio managed automatically. In the Slovenian and broader European crypto market, Iconomi has built a niche as a platform for the serious retail investor who wants crypto exposure without the active management burden — a segment that has grown substantially as crypto has moved from speculative curiosity to legitimate asset class in the portfolios of European retail investors.