Accepting cryptocurrency payments as a merchant has always been technically possible and operationally difficult. The volatility of crypto assets, the complexity of wallets, and the absence of chargebacks — seen as a feature by some, a problem by merchants — made crypto payment acceptance a niche choice for most businesses. CoinGate was founded in Vilnius in 2014 to make crypto payment acceptance as straightforward as card payment acceptance, offering a payment gateway that handles the technical and commercial complexity of crypto transactions and settles merchants in euros. Its platform supports over 70 cryptocurrencies, integrates with major e-commerce platforms, and provides the invoicing, reporting, and settlement infrastructure that businesses need to treat crypto payments as a normal part of their payment stack. CoinGate has processed hundreds of millions in transactions and built a merchant network across Europe and beyond. In the Lithuanian fintech ecosystem — which has become disproportionately important in European crypto regulation thanks to the Bank of Lithuania's pragmatic licensing approach — CoinGate represents the merchant-facing end of the crypto payment stack, building the commercial infrastructure that turns cryptocurrency from a speculative asset into a practical payment method.