Banking-as-a-Service through Lithuanian EMI infrastructure has become a Pan-European pattern — fintech and platform companies needing payment accounts, IBANs, and card programmes increasingly partner with Lithuanian-licensed providers to offer those capabilities under their own brands. ConnectPay was founded in Vilnius in 2018 to provide that BaaS infrastructure to fintechs, payment platforms, and digital businesses across the EEA. Its platform offers IBAN accounts, payment processing, payment cards, and the regulatory infrastructure needed to operate financial products compliantly under partnership arrangements. The company received a full EMI licence from the Bank of Lithuania, giving it Pan-European passporting rights and the regulatory standing to support clients building consumer and business financial products across European markets. ConnectPay's position is in the wholesale layer of European fintech — invisible to consumers but essential to the products they use, with operational scale built on serving multiple platform clients rather than building a direct consumer brand. In the competitive Lithuanian EMI landscape, where dozens of operators target similar B2B clients, ConnectPay's growth reflects the underlying expansion of European embedded finance — every additional non-financial company adding payment or account capabilities to its product creates demand for the kind of infrastructure that ConnectPay provides.